The .mobi domain was launched in 2006 to provide a dedicated name space for content made for mobile consumption. Since its launch, dotMobi, the company behind the .mobi domain, has developed many innovative products that help businesses and organizations mobilize their messages for a mobile audience.  Past successes have been their Device Atlas and Instant Mobilizer, which have won awards in their own right.  The .mobi domain has also become a success and is one of the largest new TLDs ever launched.  Today, dotMobi launches its next innovation -  goMobi aimed at providing small and medium sized businesses an easy and fast way to get their content on the mobile web in a way that helps them convert customers to sales.

goMobi is a new kind of content management solution that allows an average person or business owner to easily build a mobile friendly website with content that reflects the way visitors on the go want to consume it.    With goMobi’s simple intuitive tool, a business can have their new mobile site up in minutes!  Better yet, goMobi sites work on any Web-enabled phone, saving resource constrained businesses from any development time for multiple phone apps for different operating systems—goMobi just makes it happen!

goMobi recognizes that consumers on the go don’t need all the information or fancy graphics of a full website—they need a “just the facts” approach that quickly loads critical information like the phone number, address, directions, hours, etc.  goMobi uses a set of standard icons to present this information in an intuitive format similar to most smart phone displays.  A goMobi site is not just easy to create, but it embodies a mobile friendly experience -- something most small and medium sized businesses would benefit from but don’t have the time and resources to create. 

Now any organization can make mobile marketing a direct and fundamental approach to reaching current and potential customers. 

goMobi is a new and compelling service that can be offered as a value-add by registrars, hosting companies or Web design and developers.  It is easy to integrate with current content management solutions and provides customers a complete site, hosting included!  In addition, experts like designers and developers can create their own custom goMobi features, to offer clients an even more tailored mobile site, with all the benefits of the goMobi solution.

Afilias is supporting the move to an easy-to-create mobile Web.  You can now visit us on the mobile Web with our new and improved goMobi site at http://afilias.mobi

DUBLIN, IRELAND – 11 February 2010 - Afilias, a global provider of Internet infrastructure services and the registry operator for .INFO, today announced that it has acquired mTLD Top Level Domain Ltd., the sponsoring organization and registry operator for the .mobi top-level domain. Under terms of the private deal, Afilias Limited, an Irish Limited company, has acquired all of the issued and outstanding capital stock of mTLD Top Level Domain Ltd. (known publicly as dotMobi), and plans to continue operating dotMobi as a wholly owned subsidiary.

“Afilias has long been a leader in launching new TLDs and now supports over 50 percent of the entire universe of registrations in TLDs launched since 2001,” said Hal Lubsen, CEO of Afilias. “Our acquisition of dotMobi reflects our long term commitment to the success of the TLDs we support and the communities they serve.  We are particularly proud of the global success of the .mobi domain, and look forward to working with the dotMobi team and the mobile community to build on this solid base.”

Afilias and dotMobi have worked closely together since the Mobi JV (predecessor to dotMobi) was started by Nokia, Vodafone and Microsoft to apply to ICANN for the .mobi TLD in 2004.  Upon approval, Afilias provided registry services in support of the successful launch in 2006, and today there are nearly one million .mobi registrations.  Now more established, dotMobi will benefit from the increased focus that a seasoned registry expert like Afilias will provide.  

“The mobile Web continues to evolve and expand, and Afilias’ strategic domain expertise combined with mobile industry support will be a powerful accelerant for .mobi growth,” said Trey Harvin, CEO of dotMobi. “Afilias’ strategies for growing top-level domains have directly resulted in several of the world’s largest domains, and we are excited to work closely with Afilias’ management to achieve dotMobi’s full potential.”

“With its excellent registry and DNS support, Afilias has been a close partner since the beginning,” said Jerry Easom, Chairman of the Board of dotMobi. “This partnership, coupled with the success of dotMobi in furthering acceptance of the mobile web, makes moving the ownership of dotMobi to Afilias a natural progression.  dotMobi founders, who include some of the largest companies in the mobile space, are looking forward to supporting dotMobi and the .mobi domain with involvement in both the MAG (.mobi Advisory Group) and the PAB (dotMobi Policy Advisory Board)."

Afilias provides registry and DNS services for more than 15 million domains, including more than 950,000 .mobi domains registered worldwide. In addition, Afilias supports .INFO, .ORG,  .aero, .ASIA, .AG (Antigua and Barbuda), .BZ (Belize), .GI (Gibraltar), .HN (Honduras), .IN (India), .LC (St. Lucia), .ME (Montenegro), .MN (Mongolia), .SC (the Seychelles), .VC (St. Vincent and the Grenadines).

For more information on the details of this agreement please visit www.afilias.info/mobi .

About mTLD Top-Level Domain Ltd. (dotMobi)
Headquartered in Dublin, dotMobi is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, helping businesses and individuals reach the world’s billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content.

dotMobi, a wholly owned subsidiary of Afilias Limited, was founded by 14 visionary mobile operators, network & device manufacturers, and Internet content providers, including Ericsson, Google, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefónica Móviles, Telecom Italia, Visa and Vodafone.

For information on .mobi domains and all dotMobi services, visit http://mobiDomain.com, and on mobile devices, visit http://mobiDomain.mobi.

About Afilias Limited
Afilias is an Irish Limited company headquartered in Dublin, Ireland and is a global provider of Internet infrastructure services that connect people to their data. Afilias’ reliable, secure, scalable, and globally available technology supports a wide range of applications including Internet domain registry services to over 15 million domain names, Managed DNS, and services in the RFID and supply chain market with its Afilias Discovery Services.
###

NOTE TO EDITORS: High resolution digital photography of key executives as well as additional quotes from dotMobi founding investors is available at www.afilias.info/mobi

DUBLIN, IRELAND – 2 June 2006 – Afilias Limited announced at the close of the .MOBI Industry Sunrise Registration Period, that it has successfully completed a trouble-free launch of the registry system supporting the .MOBI sponsored top-level domain (sTLD). This marks the first “from scratch” registry launch for Afilias since it opened registration for the .INFO generic TLD in 2001.

“Afilias maintains best of breed technology that powers fast, reliable and secure registries now supporting over eight million domains world wide,” said Ram Mohan, Chief Technology Officer for Afilias. “Afilias’ strong operational team and unparalleled experience in launching new and migrating existing generic, sponsored and country code domains resulted in a trouble-free launch.”

Afilias built a customized registry system for mTLD Top-Level Domain Ltd., the sponsoring organization for the .MOBI TLD, in order to support the unique policy needs for a domain created to facilitate the use of the Internet on mobile devices. These customized features include Sunrise registration periods (both an industry Sunrise completed in May 2006 and an unrestricted trademark Sunrise period scheduled for June 2006), premium domain registration, and a public land rush scheduled for August 2006. The world-class .MOBI registry system has been built to handle expected large volumes of traffic in the Internet’s newest name space, and uses the open source database PostgreSQL.

“Since .MOBI is intended exclusively to deliver the Internet to mobile devices, it is critical that we work with a trusted provider who can ensure a reliable infrastructure that will service the always-on wireless Web,” said Neil Edwards, CEO of mTLD Top-Level Domain Ltd. “Afilias has helped mTLD to deliver a stable and secure registry system for .MOBI and has already brought a distribution channel that supports over 80% of domain sales, making .MOBI domains readily available to a worldwide market.”

About Afilias

Afilias Limited, a leading global provider of domain name registry services, maintains international headquarters in Dublin, Ireland, sales offices in London, England, sales and operational facilities in Toronto, Canada, administrative offices in the U.S. near Philadelphia, PA, and operational offices in New Delhi, India. Afilias provides a full range of registry services leveraging proven technology that is fast, reliable and secure. Afilias provides registry services support to the .ORG gTLD (under contract to Public Interest Registry), the .INFO gTLD, and several country code and sponsored TLDs.