Experienced registry operator offers technical and other assistance for new top-level domain applications to ICANN
DUBLIN, IRELAND – 26 August 2009 – Afilias, a global provider of Internet infrastructure services and domain name registry technology, today announced that it is seeking to partner with a select number of organizations that wish to apply to the Internet Corporation for Assigned Names and Numbers (ICANN) for a new top-level domain (TLD).
Almost exactly nine years ago, the .INFO domain first started accepting registrations. This was an historic event as it was the first time a new generic top-level domain (TLD) was launched to an existing domain marketplace and, in fact, was the first new TLD to be added since .com. We’ve seen (and provided technology to power) many other TLD launches since then, with many business models. As you seek to introduce your own new TLD however, you should carefully evaluate the different launch mode
The board resolved on Friday to dedicate its two-day retreat in September entirely to working on the issues that remain outstanding in the Draft Applicant Guidebook. The current version of the DAG, the fourth, is expected to be the final draft before applications become open to potentially hundreds of prospective new TLD registry operators.
If you are a new TLD applicant, one of the key pieces of your plan is how you intend to go to market. Many applicants will be required by ICANN to use registrars, and there are many good reasons for this. Registrars understand the domain business, they are experienced domain marketers and most importantly, they have existing business relationships with many of the same registrants you will need to make your TLD successful.
